Director Brand Marketing & Community

We look for a visionary Director of Brand & Community to report directly to our CEO. This is an extraordinary opportunity to shape the next chapter of an already immensely strong brand. You will inherit a premium, high-performing base to steer our consumer brand into its next major iteration: moving toward a broader, lifestyle and community-driven positioning.

What you'll do

• Drive Brand Evolution: Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity.
• Strengthen the "Club": Ensure campaigns and activations reinforce the community aspect of our brand, creating emotional connections that highlight shared experiences and lifestyle.
• Balance Strategy & Execution: Own the brand marketing strategy end-to-end, steering its execution across multi-channel campaigns, PR, Content, and Social Media.
• Lead Internationalization: Translate, adapt, and scale the core brand strategy across international B2C markets, balancing global consistency with deep local cultural relevance.
• Steer the Creative Studio & Teams: Oversee and mentor our multi-disciplinary brand teams and internal creative studio, fostering innovation, efficiency, and high-impact creative excellence.
• Cross-Functional Collaboration: Act as the primary strategic brand stakeholder across the organization, collaborating closely with all marketing leaders to align brand priorities with business objectives.
• Insights & Budget Management: Efficiently manage the global brand budget while monitoring key health metrics to turn consumer insights into optimized campaign performance.

What you'll need

• 10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community or fast-paced B2C consumer industries.
• Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
• Strategic & Execution Hybrid Mindset: Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery.
• Community-First Approach: A strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community.
• Exceptional Leadership: Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies.
• Analytical & Financial Rigor: A data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets.
• Full fluency in English is required; German language skills are a significant plus.

What they offer

• Free Urban Sports Club L Pro Membership plus Friends and Family Discount
• Hybrid work setup with up to 120 days remote within the EU, UK, and Switzerland, plus 30 days outside the EU
• 30 days paid vacation annually plus two additional days for volunteering
• Annual €1,000 professional development budget with regular training and language classes
• Flexible working hours and complimentary access to mental health provider Open Up
• Regular team and company events plus wellness initiatives