Brand & Social Lead

Kittl's marketing is conversion-led - great at driving performance, but no one owns what Kittl is like, how it makes people feel, or whether our target audience has even heard of us. This role owns voice, story, and standing out.

What you'll do

• Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard
• Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery
• Represent brand thinking in leadership and strategy conversations, pushing back where decisions threaten brand consistency/integrity
• Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels
• Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads
• Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all

What you'll need

• 5+ years into your career - sharp instincts, real experience, not yet coasting on a title
• Has done this in-house - ideally agency first, then owning brand at a small company where there was no one else to hand it to
• You've picked the channel, not just written the words - activations, partnerships, events, community, wherever your audience actually is
• Comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious
• Used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain
• Background in FMCG, DTC, or consumer goods brands is a strong plus

What they offer

• 30 vacation days a year, plus public holidays
• Hybrid working: 3 days a week in Berlin office, rest from home; work from anywhere up to 50 days/year
• VESOP (Virtual Employee Stock Option Plan)
• Daily chef-prepared meals in office, BVG ticket covered, Urban Sports Club M membership
• Annual L&D budget and German language classes