Senior Brand Marketing Manager

You'll be the first person at marta dedicated exclusively to brand. You'll develop campaigns for families facing one of the most difficult decisions of their lives, plan and coordinate channels, and build marta into the first major brand for elderly care in Europe.

What you'll do

• Develop campaigns that stick. Create memorable campaigns for families and bring them through to finished materials.
• Plan and coordinate channels. Decide what to test next, in what order, and with what success criteria. Determine what to skip based on your experience.
• Write texts yourself. Landing pages, SEO and guide content, ad copy, emails, video scripts, social, print.
• Brief production. Work with freelancers and specialists on film, design and larger productions. Brief them, evaluate results, and keep the brand consistent across all channels.
• Social media, UGC and community. Turn the community of caregivers into formats, stories and user-generated content.
• PR and press. Work with a PR agency, write press releases, and build regional press as a channel.
• CRM and lifecycle. Fill welcome sequences, reactivation, WhatsApp with the right content and ensure the right message at the right time.
• Message and tonality. Translate five personas into concrete messages and touchpoints.

What you'll need

• At least 3 years in brand, campaigns or content. Agency or in-house, both fit. Years are not the criterion, the work is.
• Work you created yourself, not just managed: texts, campaigns, videos, pages. Show us two to three examples.
• Write very well in German at native level (C2) and translate ideas into briefs others can execute.
• Built or tested at least one channel outside paid search: mailing, print, partnerships, events, podcast or TV. Set success criteria upfront and abort if needed.
• Worked with external service providers: select, brief, manage budget, judge quality.

Nice to have

• Built and launched a social media account, professionally or privately.
• Shaped a brand and understand how color, design elements and language create a cohesive image.
• Experience in CRM and lifecycle (HubSpot, Klaviyo, Superchat or similar).
• Comfort with video and social. Recognize formats that work and execute them with minimal resources.
• Experience with explainable, emotional decisions. Lead generation rather than pure e-commerce.
• English C1 for team collaboration.

What they offer

• Founder proximity. Work directly with founders on brand, message and ideas. Short paths, fast decisions.
• No approval chains or multiple feedback loops. Ideas are decided in conversation.
• Perspective as Head of Brand with own team, if you drive a scalable channel that accelerates growth.
• Start as soon as possible.