Senior Product Marketing Manager

Strategic analysis and management of the credit card portfolio to identify growth, revenue, and optimization potential, as well as deriving targeted activation and sales measures. Conceptualization, implementation, monitoring and optimization of sales/marketing campaigns to increase card activation and usage, leverage up-selling and cross-selling potential, and maximize customer lifetime value.

What you'll do

• Strategic analysis and management of the credit card portfolio to identify growth, revenue, and optimization potential, as well as deriving targeted activation and sales measures.
• Conceptualization, implementation, monitoring and optimization of sales/marketing campaigns to increase card activation and usage, leverage up-selling and cross-selling potential, and maximize customer lifetime value.
• Define core value propositions, product positioning, and messaging frameworks.
• Partner with CRM Managers and Communications to ensure cohesive, high-impact storytelling across all channels.
• Leverage competitive research, customer segmentation, and product data to identify growth opportunities and adoption drivers.
• Partner with Marketing and Product to define roadmaps using customer insights.
• Collaborate closely with Risk, Control, and Compliance teams to navigate complex regulatory standards, delivering product and service launches that are both fully compliant and frictionless.

What you'll need

• Bachelor's degree in Business, Economics, Finance, or a related field.
• 4+ years of experience in product/portfolio management, project management or strategic management in the field of retail banking or fintech.
• Proven track record in product marketing, GTM execution, and growth metrics optimization.
• Experience with data analytics, marketing automation and tracking tools.
• Exceptional communication and cross-functional collaboration skills.
• Excellent German language skills; English is a strong plus.
• Data-driven mindset with creative problem-solving skills.

Nice to have

• Experience in the management of credit card portfolios.
• Strong background in user segmentation and funnel optimization.
• Comfortable working with AI tools and contributing to a culture of responsible AI use.

What they offer

• Competitive salary with variable remuneration program.
• Learning & development budget of €1000 per year and transparent growth framework.
• 28 vacation days, increasing by 2 days after 2 years and 3 days after 3 years.
• Home office budget and monthly meal allowance.
• Deutschland ticket subsidy and opportunity to work abroad up to 12 weeks per year.