Demand Generation Lead B2B SaaS for KMU

Own the entire demand generation function for a B2B SaaS serving German SMBs. You manage pipeline as your primary metric, owning campaign initiation, prioritization, and execution across paid channels—from strategy through closed revenue. This is an end-to-end role where you see the conversion path as one system and own the unit economics yourself.

What you'll do

• Own campaign initiation and prioritisation: what we run, when, on what topic
• Run paid acquisition hands-on across Paid Search and Paid Social
• Own the whole conversion path, including the steps that produce no revenue on the day
• Own the unit economics and build the model yourself: cost per qualified conversation, blended CAC, payback, cohort contribution
• Reach people before they are searching—a growing share of our market is people founding a company or thinking about it, who are not yet looking for an accounting provider
• Give sales lead quality, not just lead volume, and take their feedback on which sources actually close
• Set clear weekly priorities for the junior people who support paid

What you'll need

• AI-native: Claude or an equivalent is your daily sparring partner rather than a tool you open occasionally
• You have generated pipeline as your own number, not supported somebody else who did
• You do not rely on anyone else to manage the channels for you—you run the full cycle hands-on across both paid search and paid social
• You understand unit economics well enough to build the model yourself
• You have marketed a complex product where the buyer has to be taught something before they can buy
• You take direct feedback without turning it into a debate
• German at C1 or above is required; English at B2 or above

Nice to have

• Experience with German SMB audience, fintech or regulated categories
• Product-led lane running next to a sales-led one
• HubSpot, GA4, GTM and working relationship with SQL

What they offer

• Base 70,000–95,000 EUR plus variable component tied to pipeline and payback
• Stock options
• Six-figure monthly media budget to deploy