Brand & Communications Lead B2B SaaS for KMU

Own how mika sounds and looks everywhere: ads, landing pages, website, social, video, decks, events. You move a brand forward in words, images and emotionally, all three at once, holding a consistent line across every output as the company scales.

What you'll do

• Own how mika sounds and looks everywhere: ads, landing pages, website, social, video, decks, events
• Write and make. Headlines, ad copy, page copy, campaign concepts, and the visuals that carry them.
• Make a dry subject genuinely good. Boring is a choice, not a property of the material.
• Hold the standard for everything the company publishes, including work made elsewhere in the team or bought outside
• Build the system: components, templates and copy patterns, so good work does not depend on you being in the room
• Build the bench. Bring or find the freelancers, brief them properly, and judge what comes back.
• Own our visual identity refresh, across brand and the product surfaces

What you'll need

• AI-native, and able to judge what comes out of it. Claude or an equivalent is your daily sparring partner.
• Words and images from the same person. Show work where you wrote the copy as well as made the piece.
• Solid fundamentals on both sides: type, layout, hierarchy and restraint, and a voice that sounds like a person rather than a brand guideline
• You have made a dry or technical subject feel good, not just look tidy
• Brand work and performance work in the same career
• A network of freelancers you can pull on: motion, design, illustration, video, content.
• German at C2 or above. English at B2 or above.

Nice to have

• A rebrand or identity refresh you carried through to implementation
• Motion and video craft
• Fintech, tax, insurance or another category where trust has to be designed
• Webflow

What they offer

• Base 65,000 to 90,000 EUR plus stock options
• Fully flexible hours apart from daily standup
• You decide how mika looks and sounds, not inside a style guide somebody else wrote