Growth Marketing Manager

Growth Marketing Manager to help scale Mercanis's presence globally. This is a performance- and pipeline-driven role: you will own a number, not just a set of activities. You'll sit at the intersection of outbound and inbound, making sure both teams are aligned on target accounts and pipeline goals.

What you'll do

• Drive market expansion in the UK & Ireland region — build the regional campaigns and channel mix to grow pipeline in the market we're actively scaling
• Grow Mercanis's market presence in the DACH market — build awareness and demand generation among procurement and operations decision-makers
• Own a monthly pipeline number across your markets, and be directly accountable for hitting it
• Be the connector between the outbound and inbound teams, aligning with the sales team on target accounts and lead handoff
• Own and optimize paid acquisition across LinkedIn Ads, Google Ads, and other channels — managing budget, targeting, and creative testing against hard pipeline and CAC targets
• Brief and ship SEO-driven landing pages and content to improve organic visibility and inbound lead quality
• Build and own full-funnel reporting and attribution in HubSpot (MQLs, pipeline, ROI)
• Run a continuous test-and-learn cadence — prioritize experiments by expected impact on pipeline and CAC

What you'll need

• 5+ years of growth or performance marketing experience in B2B SaaS or tech, ideally at a fast-growing company, with a track record of hitting pipeline and revenue targets
• Knowledge of HubSpot for campaign execution, lead scoring, and reporting
• Knowledge of LinkedIn Ads, Google Ads, and Meta — hands-on experience planning, running, and optimizing paid campaigns against CAC and pipeline targets
• Experience writing SEO briefs and working with content/design to produce landing pages that convert
• Comfort working cross-functionally with outbound (SDR) and inbound teams to align on ICP and lead handoff
• A performance-marketing mindset — you think in CAC, pipeline velocity, and ROI
• A data-driven mindset — comfortable reading funnel metrics and turning insights into action fast

Nice to have

• Experience growing a market in the UK and DACH region
• Background in procurement, supply chain, or other enterprise B2B software

What they offer

• High-ownership role at a fast-growing, AI-native procurement scale-up
• Hybrid of onsite collaboration in London or Berlin with a close-knit, international team
• Competitive salary and equity package
• Budget for learning, tools, and professional development