Senior Organic Marketing Manager

When a dog owner has a problem, they search for an answer. You ensure they find it with us — on social media, YouTube, Google, AI answers, trade magazines, and reviews. You build content that remains discoverable months later and visibility that compounds rather than fades. You lead the creator team and manage influencers, editorial partners, and agencies.

What you'll do

• Develop organic social channels and the social media team; build new channels with format development, channel strategy, frequency, and community management
• Create editorial plans across all organic channels, managing topics, timing, resources, implementation, and prioritization
• Lead the creator team with goal-setting, feedback, development, and capacity planning; oversee influencer marketing from selection through briefing, relationship management, and evaluation
• Develop longform and evergreen content for YouTube, blogs, guides, and resources; independently build formats outside campaigns and product launches
• Build relationships with trade magazines, online publications, comparison portals, and review platforms; activate ratings and engage educators and veterinarians as credibility sources
• Own search engine and AI-generated answer visibility; decide which topics to occupy and identify content gaps to inform editorial planning
• Coordinate external agencies, freelancers, and production partners on briefing, quality, timing, and budget

What you'll need

• Multiple years building short-form, longform, and evergreen content on Instagram, TikTok, and YouTube
• Multiple years managing external producers, freelancers, or agencies
• Experience leading a content or creator team formally or functionally
• SEO experience both in content strategy and technical implementation, not just keyword research
• Demonstrable understanding of visibility in AI-generated answers and how it works
• Editorial rigor on health topics; understanding that sources, expertise, and traceability are non-negotiable for this content
• Very good German, good English
• Love for dogs and cats