(Sr.) Trade Marketing Manager

Own HOLY's in-store experience: the always-on POS assets, the standards that define a perfect HOLY shelf, the in-store activations behind every campaign, and the toolkits that let our KAM and Field Sales teams win with retailers. Working closely with our Director Retail, this role sits at the intersection of brand ambition and commercial execution.

What you'll do

• Own HOLY's permanent retail assets and execution toolkits. Develop and maintain our always-on POS materials, build toolkits for retailers and the field force, and own our retail guidelines, playbooks and asset libraries.
• Drive execution quality and continuously improve the retail experience. Set Perfect Store standards and execution guidelines, and monitor shelf and floor compliance across store level.
• Own all in-store initiatives that drive visibility, conversion and engagement. Translate brand campaigns into retailer-specific in-store activations, develop the shelf, display and POS concepts behind them, coordinate Design, Sales and Field Sales on execution requirements, and measure and optimise activation effectiveness.
• Equip our KAM and Field Sales teams to win in-store. Build retailer-specific engagement and activation programs, support the team with trade shows, retailer events and sell-in materials, and feed retailer and shopper insights back into how we execute.

What you'll need

• 3-6 years in Trade Marketing, Shopper Marketing, Retail Marketing or a comparable commercial role within FMCG or a fast-paced consumer brand.
• Deeply understand LEH retail mechanics, shelf logic, promotions and POS materials, and know what actually moves a shopper at the shelf.
• Have created toolkits, guidelines or playbooks that other people picked up and used, and care about the asset library as much as the individual asset.
• Comfortable holding an execution standard with a field sales organisation and regional sales leads who do not report to you, using clarity and data rather than escalation.
• Think in rotation, distribution and ROI, and are comfortable using data to evaluate and improve in-store activations.
• Fluent in German and comfortable working with tools such as Canva, Notion and Slack.

What they offer

• Competitive compensation, including company shares.
• Central office in Berlin Prenzlauer Berg with flexible working hours and 30 work-from-abroad days.
• 28 vacation days, €1,500 learning budget, Urban Sports Club membership, public transport subsidy.
• Biannual 360° feedback tied to your compensation.
• Equity to share in current success and benefit from upside as we scale.