Senior Price & Discount Strategy Manager
HelloFresh
Seniority
Senior
Model
Hybrid
Sector
Salary
Undisclosed
Contract
Full-Time
You will be part of the Global Price & Discount Strategy Team, shaping pricing and discount strategy across HelloFresh's full global portfolio including HelloFresh, Factor, GreenChef, EveryPlate, Chef's Plate, and Youfoodz. You will own the strategy and execution of the global roadmap for active customer & referral incentives, partnering closely with local market leadership, tech, marketing, and more. This is a 24-month fixed-term contract with the aim of converting to a permanent position afterwards.
What you'll do
- Own the conceptualization, execution, and optimization of global referral incentive strategy, ensuring alignment with overall business goals and market conditions.
- Lead incentive strategy and impact modeling to drive performance of emerging loyalty program and churn prevention initiatives.
- Own the full AB testing lifecycle from hypothesis generation and test setup to execution and post-test analysis to constantly refine incentive models.
- Identify opportunities to improve current global strategies through deep-dive analysis, increasing customer lifetime value while balancing top and bottom-line growth.
- Partner with and influence senior leadership and global teams in setting strategy roadmaps and sharing recommendations that drive impactful decision-making.
- Establish and refine best practices and playbooks to ensure a consistent, scalable approach to pricing and discount initiatives across all markets.
What you'll need
- Master's degree in Business/Management, Business Analytics, Economics or any related field.
- 4-6 years of professional experience in pricing strategy, consulting, analytics, or a subscription-based business model.
- Strong analytical skills and advanced command of Excel with the ability to translate complex data into actionable insights; SQL knowledge is a plus.
- Extensive experience devising and measuring the effectiveness of discount strategies including AB testing, with a proven track record from data-rich business environments.
- Outstanding written and verbal communication skills including the ability to lead effective meetings and presentations with senior management.
- Track record of end-to-end project ownership in a fast-paced environment.
What they offer
- Competitive compensation package with subsidized Pension Scheme and Berlin relocation support.
- Hybrid working model.
- Exclusive discounts on HelloFresh boxes and office meals.
- Annual learning & development budget, German language learning budget, and access to HelloFresh Academy.
- Mental health support, 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options.

