Paid Search Lead (Experimentation & Measurement)

We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation.

What you'll do

• Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
• Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting.
• Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests, and attribution modelling.
• Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology.
• Own and develop the automation of reporting for key tests, performance tracking and measurement.
• De-average performance across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy across international markets and portfolio of brands.
• Challenge and influence global and local stakeholders constructively, driving alignment across Analytics, Strategy & Operations, Product, and AdTech.

What you'll need

• 7+ years of hands-on experience in Paid Search, either from an agency or client-side role.
• Proven track record of owning or leading a structured experimentation programme with clear frameworks for testing, measurement, and knowledge-sharing.
• Strong analytical skills, translating complex data into actionable insights and scalable improvements.
• Experience with incrementality testing, attribution modelling, or conversion lift studies.
• Experience driving automation and AI adoption (scripts, tools, or platform features) to scale operations.
• Hands on experience with Google Ads (Search, Shopping, Performance Max).
• Proven ability to lead high-impact initiatives and drive measurable results across large-scale, international accounts.

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme.
• Berlin relocation support and hybrid working model.
• Annual learning & development budget and German language learning budget.
• Mental health support, 24/7 gym access, and wellbeing platforms like Headspace and Spill.
• Exclusive discounts on HelloFresh box and office meals.
• Sabbatical leave options and working-parent-friendly benefits.