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Field Marketing Manager

BBlack Forest Labs
Seniority
Midweight
Model
In-Office
Sector
AI-native
Salary
$160,000 – $200,000
Contract
Full-Time

You'll own two motions where FLUX meets enterprises and partners in person: the events where customers experience the models firsthand, and the co-marketing engine with cloud and distribution partners who bring FLUX to the market. Your job is to make sure we show up well and that every appearance has a number attached to it in order to effectively measure impact.

What you'll do

  • Shape BFL's event calendar end-to-end: tier the opportunities, decide where we show up, and run the full events lifecycle: booths, demos, speaker slots, exec briefings, side events, follow up and more
  • Design event experiences that demonstrate the models, not just talk about them; working with Creative Technologists and FDEs on interactive demos and installations
  • Build the pre/post event machine: target lists for Sales, meeting orchestration on-site, pipeline attribution afterward. Every event has a number attached to measure impact (MQL's)
  • Run BFL-hosted formats: customer dinners, launch events, and executive roundtables in key markets, plus side events at major moments (GTC, research oriented, etc.)
  • Own the co-marketing motion with our distribution and cloud partners; joint announcements, launch-day amplification, case studies, shared event presence
  • Coordinate partner marketing calendars around BFL launches so every major release lands with multiplied reach
  • Build repeatable co-marketing playbooks per partner tier, and negotiate marketing commitments into partnership conversations alongside the Partnerships team

What you'll need

  • 3–6 years in field/event marketing, partner marketing, or integrated campaigns at a B2B tech company
  • You've run events end-to-end (from a 10-person exec dinner to a major conference presence) and can show the pipeline they produced
  • You've done co-marketing with large partners
  • You understand enterprise marketing: how buying committees work, what an exec briefing needs to accomplish, why attribution matters
  • 80%+ execution. You can build the run-of-show, brief the booth staff, etc.
  • Strong visual taste: our outputs are judged visually, and so are our activations
  • Comfortable with ambiguity, tight timelines, and launch weeks where everything happens at once

Nice to have

  • Experience marketing generative AI, creative tooling, or developer-facing infrastructure
  • Existing relationships in the creative AI community
  • Experience working with cloud or platform partners on joint GTM

What they offer

  • Base annual salary: $160,000–$200,000 USD + equity (or €105,000–€130,000 EUR + equity)
  • Office-based in Freiburg, Germany or San Francisco, USA, or remote-first with one full week per month in-office
  • Reasonable travel costs covered
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ABOUT BLACK FOREST LABS

AI-native · Series B stage

100+ employees

3 more open roles at Black Forest Labs

This role is English-speaking. No German required.

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