UA Manager

We're looking for a UA Manager to take ownership of our core app user acquisition channels. This is a high-stakes, hands-on role built for someone who lives in the data, moves fast on optimizations, and knows how to scale app campaigns across AppLovin, Facebook, and TikTok.

What you'll do

• Take ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs - managing $500k+ in daily spend and optimizing toward revenue and predictive LTV targets.
• Monitor live campaigns daily, make proactive budget and bid adjustments, and troubleshoot performance drops without waiting to be asked.
• Analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.
• Coordinate with our internal creative team - briefing, reviewing, and prioritizing production to keep testing pipelines moving.
• Work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to ensure clean app tracking and accurate performance reads.
• Set and optimize against primary KPIs rooted in revenue and predictive lifetime value.

What you'll need

• Proven experience scaling app install campaigns across at least two of: AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs - with meaningful budget responsibility.
• You've managed large daily budgets in a live environment and know how to operate with both precision and speed when campaigns are actively running.
• You can analyze performance data to identify what creative is working, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.
• Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how different campaign types and attribution windows interact.
• Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.

What they offer

• Equity in Almedia for Berlin-based employees.
• Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club.
• Central Berlin office fully-stocked and built for collaboration.