Programmatic Growth Manager

Take ownership of app user acquisition channels across AppLovin, Google UAC, Facebook, TikTok, and DSPs. This is a high-stakes, hands-on role managing $500k+ in daily spend, requiring daily attention, sharp instincts, and the ability to diagnose and fix performance problems in real time.

What you'll do

• Own App UA at Scale: Take ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs - managing $500k+ in daily spend and optimizing toward revenue and predictive LTV targets.
• Drive Daily Performance: Monitor live campaigns daily, make proactive budget and bid adjustments, and troubleshoot performance drops without waiting to be asked.
• Lead Creative Strategy: Analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.
• Manage a Creative Ecosystem: Coordinate with internal creative team - briefing, reviewing, and prioritizing production to keep testing pipelines moving.
• Navigate Attribution Complexity: Work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to ensure clean app tracking and accurate performance reads.
• Build Toward LTV: Set and optimize against primary KPIs rooted in revenue and predictive lifetime value.

What you'll need

• App UA Track Record: Proven experience scaling app install campaigns across at least two of: AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs - with meaningful budget responsibility.
• Spend-Scale Comfort: You've managed large daily budgets in a live environment and know how to operate with both precision and speed when campaigns are actively running.
• Creative Judgment: You can analyze performance data to identify what creative is working, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.
• Attribution Fluency: Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how different campaign types and attribution windows interact.
• LTV & Revenue Focus: Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps.
• Problem-Solving Operator: You diagnose, you act, you iterate. You're in the account daily and you fix things before they become fires.

What they offer

• Equity in Almedia for Berlin-based employees
• Central Berlin office, fully-stocked and modern
• Transport subsidy, breakfasts and lunches
• Language learning and Urban Sports Club membership