Director of Customer Lifecycle (CRM)

You will architect a sophisticated, machine-learning-adjacent customer lifecycle engine designed to maximize long-term retention and engagement across the global user base. You will sit at the intersection of marketing, product, and data science, moving comfortably from high-level retention strategy to hands-on pipeline and campaign execution.

What you'll do

• Own the full CRM strategy, with a heavy emphasis on mapping day-0 (d0) user behavior to optimize early-stage retention and long-term user monetization.
• Move beyond static batch-and-blast and basic segmentation. Collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App.
• Establish a world-class testing culture. Design, execute, and analyze systematic experiments that measure true incrementality and downstream KPI impact (e.g., Day-30, Day-90 retention).
• Work directly with Data and Engineering to design, audit, and optimize the CRM data schema, ensuring real-time event tracking is clean, correctly mapped, and actionable.
• Build, troubleshoot, and optimize complex logic loops and API-triggered campaigns yourself.

What you'll need

• Data fluency and measurement rigor. Deep understanding of statistical significance, multi-variant testing, and how to isolate incremental lift.
• Mastery of omnichannel orchestration platforms (e.g., Braze). Proven track record of personally building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows.
• Complex data architecture instincts. Ability to pinpoint exactly when a downstream personalization failure is an execution problem versus an underlying data pipeline or schema issue.
• High-volume B2C experience managing engagement at companies with large, active user bases where lifecycle complexity is real and data clean-room hygiene is paramount.

Nice to have

• Experience overhauling a fragmented, "spaghetti-logic" CRM setup into a clean, scalable lifecycle engine.
• Experience writing basic SQL to query engagement data.

What they offer

• Equity in Almedia for Berlin-based employees.
• Profitable from day one with clear path for growth.
• Central Berlin office with full amenities.
• Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club.