Fractional CMO B2B SaaS - 2d/week

Fractional Chief Marketing Officer for a B2B SaaS company on a 6-month initial engagement (2 days/week). Reporting directly to the CEO, you will bridge strategic marketing leadership with aggressive pipeline growth, own Go-To-Market execution across Europe and North America, refine product positioning, and bridge the gap between marketing initiatives and sales outcomes.

What you'll do

• Build and execute a cohesive marketing strategy designed to accelerate paid MQL-to-SQL pipeline generation across EU and US
• Direct a €20k/month paid marketing budget (LinkedIn, Search, etc.) and steer external performance marketing freelancers to maximize ROI and lower acquisition costs
• Oversee the refresh of core commercial assets—including sales pitch decks, competitor battlecards, one-pagers, and product feature documentation
• Own the strategic direction for a 2-month website overhaul, partnering with an external design agency to optimize user journeys and increase demo request conversions
• Provide direct leadership and mentorship for internal marketing team members while maintaining daily alignment with the Sales team to ensure lead quality and pipeline flow

What you'll need

• 8+ years of marketing leadership experience, with a clear portfolio of scaling B2B SaaS pipeline in both European and North American markets
• Deep familiarity with performance marketing (Google Ads, LinkedIn) oversight alongside strong product marketing and positioning capabilities
• Hands-on experience hiring, directing, and holding external design and performance agencies accountable to strict KPIs
• A numbers-driven mindset focused on metrics that matter—demo bookings, traffic duration, MQL/SQL velocity, and revenue impact
• Based in or near Berlin (hybrid availability for key leadership syncs preferred)
• English C2

What they offer

• Beautiful office in Berlin-Mitte with in-house gym and hybrid setup
• Cutting-edge AI and Predictive Analytics product to market
• Regular team off-sites and high-trust environment