Marketing Data Analyst (18-month contract)

As a Marketing Data Analyst, you will analyze large-scale data across user acquisition touchpoints in order to generate insightful metrics, custom dashboards, and deep-dive analyses to measure marketing performance.

What you'll do

• Design, build, and maintain automated, interactive dashboards in Tableau to give the Marketing team up-to-date visibility into performance and KPIs.
• Dive deep into large-scale marketing data to identify key insights that will inform user acquisition strategies and business growth.
• Help define how best to measure and monitor our marketing channels, creatives, budget allocation, and overall campaign performance.
• Help to develop an analysis strategy and perform analysis of complex campaigns and A/B tests, both systematically and on a one-off basis.
• Provide data-driven recommendations to help Marketing Managers optimize their campaigns across various channels (e.g., Facebook Audience Network, Snapchat, TikTok).
• Partner with Data Engineering on data gathering and signal sharing, integrating 3rd-party data providers (e.g., AppsFlyer, Kochava), democratizing data with reporting tools, AI Agents, and innovating workflows.
• Communicate actionable results and data-driven findings across the organization clearly and concisely.

What you'll need

• Recent experience in a data analyst role, preferably in digital advertising, performance marketing, or the app industry.
• Experience with (app) Attribution Services (eg: AppsFlyer or Kochava).
• Literacy on Agentic Workflows, and other productivity and modern self-service data innovations.
• Can use SQL effectively within an enterprise data environment and have a good understanding of commonly applied statistical techniques.
• Strong experience using Tableau (or similar) to build interactive dashboards and visualizations.
• Deep understanding of the digital advertising market, including communication patterns as they relate to consumer marketing, user acquisition patterns, and mobile app growth.

Nice to have

• Basic understanding of programming.

What they offer

• Hybrid work model with flexible remote options and 10 days per year to work from abroad.
• Generous relocation package and home search support if needed.
• Significant education budget and extra days off for self-development.
• Yoga, mindfulness app, sports and transport subsidies.
• German language classes for you and your significant other.
• Purpose Day to donate your time to a worthy cause.