Performance Marketing Manager - Maternity Cover

Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets. This is a maternity cover position in a fast-paced D2C ecommerce environment.

What you'll do

• Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets
• Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits
• Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently
• Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok
• Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity
• Collaborate with the creative team to brief high-converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks

What you'll need

• 2 to 3 years of hands-on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare
• Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager)
• Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps and strategic suggestions
• A self-starter capable of taking immediate ownership of existing workflows and hitting the ground running in a fast-paced D2C environment

Nice to have

• Hands-on experience with feed management platforms such as Channable and web analytics tools (GA4, GTM)
• Experience with additional channels (Pinterest, Amazon, Affiliate networks) or familiarity with server-side tracking (CAPI) setups

What they offer

• Work in a start-up environment surrounded by a passionate and dedicated team
• Take on responsibility from day 1, with room for professional growth and advancement
• Dog-friendly office in Berlin's Prenzlauer Berg, with free drinks and snacks
• Hybrid working arrangement
• Employee discounts on Yepoda products
• Urban Sports membership package