Brand Strategy Lead

The Brand Strategy Lead owns the quality, consistency and distinctiveness of GetYourGuide's brand, partnering closely with Analytics, Customer Insights, Product, and Supply to keep the brand coherent globally and relevant locally. This is an individual contributor role focused on leading and owning brand frameworks and positioning.

What you'll do

• Own the brand framework — narrative, positioning and USPs. Define what GetYourGuide stands for, what associations it is and is not building, and how the organisation reads progress against them.
• Know the market and the customer, globally and locally. Track competitive dynamics, category shifts, and how the Modern Explorer is changing, and turn genuine local differences into shared knowledge instead of market-specific narratives.
• Turn strategy into something the org can act on. Build the chain from barrier → narrative angle → proof points → recommended levers, and keep the messaging hierarchy and narrative repository current.
• Make the brand a resource, not a gatekeeper. Package strategy so Product, Supply, Analytics, Customer Insights, and other teams can act on it directly.
• Contribute to, and where relevant own, brand programs that build proof points. Identify and help shape the research, partnerships, or flagship initiatives that generate real evidence for the narrative.
• Define how the org knows the brand is working. Own the brand health and equity measurement framework.

What you'll need

• 8 years+ Brand strategy experience in brand strategy, positioning, or narrative development, ideally across multiple brands and markets.
• Sharp analytical instincts, comfortable working with data and research directly, and skilled at turning market and customer understanding into strategic implications.
• Creativity and cultural fluency, a feel for what's shifting in culture and category, and the instinct to find a fresh, distinctive angle.
• Strong communication and stakeholder skills, able to build trust across Product, Supply, Analytics, and Creative teams.
• Senior IC track record, comfort operating as a senior individual contributor with no direct reports.
• Excellent written and spoken communication in English; additional languages are a plus.

Nice to have

• Agency experience.
• Experience working with data analytics and insight to direct research and translate insights into brand decisions.

What they offer

• Annual personal growth budget and mentorship programs.
• Work from anywhere in the world for 30 days per year.
• Hybrid working: three days in office collaboration, two days optional at home focus time.
• Monthly transportation and fitness budget.
• Health and wellness benefits.
• Discounts on GetYourGuide activities for you, friends, and family.