Senior Performance Marketing Manager

Embedded directly within the PPC team, this role drives customer acquisition across key online channels including SEA, Display, App campaigns, and Native Ads. You will develop and implement high-impact marketing campaigns across all international markets, covering various languages and products, responsible for delivering and scaling performance marketing campaigns to drive growth and maximize conversion rates.

What you'll do

• Lead, plan, and execute compelling performance marketing campaigns to increase conversion rates and enhance brand awareness in alignment with targets.
• Drive performance marketing channels to effectively support the complete consumer funnel, ensuring efficient CPA within allocated budgets.
• Leverage AI to further automate and optimise campaign management, embracing new opportunities coming up.
• Develop strategies for existing channels and explore new opportunities for media testing to optimise lead quality.
• Collaborate with Marketing leaders to oversee media planning, asset development, implementation, measurement, and reporting for Performance Marketing efforts.
• Confidently present campaign strategies, results, and actionable insights to stakeholders at all levels of the business, up to executive leadership.

What you'll need

• 3 to 5+ years experience in performance marketing.
• Proven track record of delivering impactful performance marketing strategies, campaigns, and optimisations, with ideal candidate having worked in an agency setting.
• Proven international experience.
• Practical use of AI, specifically building gems or AI agents.
• Excellent knowledge of ad platforms: Google (Search, Display, App and Performance Max), Microsoft Advertising (Search, MSAN), Apple Search Ads.
• Good knowledge of other ad platforms including Social Ads (Meta, LinkedIn, Reddit) and Native Ads (Outbrain).
• Strong analytical skills with ability to derive actionable insights from data and communicate to diverse stakeholders.
• Demonstrated strategic thinking and solid understanding of customer segmentation in media planning and campaign development.

Nice to have

• Additional technical experience with tracking technology (e.g., Google Tag Manager, Adjust or other marketing-related tools).
• Familiarity with Google Looker as a business intelligence platform.

What they offer

• Employee Development Budget of €2,000 and four full training days per year.
• Flexible working hours, home office and 30 vacation days.
• Company pension scheme supported with 20%.
• Urban Sports Club membership subsidized with €20+ per month.
• Deutschland Ticket subsidized with €25 per month.
• Relocation support available.