Head of E-Commerce

About the role

Own and manage the direct to consumer online shop and drive its performance across all markets. This role owns on site revenue performance and daily ecommerce execution, leading a small ecommerce team and working closely with Marketing, Brand, Supply Chain, Tech, and Customer Care to ensure the website sells effectively and continuously improves.

What you'll do

• Own overall DTC ecommerce performance across all markets, including conversion rate and average order value
• Translate commercial goals into clear ecommerce priorities and concrete on site actions
• Monitor daily performance and react quickly to opportunities, issues, and stock or conversion risks
• Own homepage, category pages, product pages, navigation, and onsite merchandising decisions
• Lead onsite execution of product launches, campaigns, promotions, bundles, gifts, and seasonal initiatives
• Lead, develop, and prioritise a lean, high impact ecommerce team
• Partner with Tech to scope, prioritise, and deliver website improvements
• Track and report on key ecommerce KPIs, sharing clear insights and recommendations with leadership

What you'll need

• Six to eight years of experience in DTC ecommerce, ideally within beauty, fashion, or lifestyle
• Hands on experience owning onsite performance and ecommerce merchandising
• Strong experience working with Shopify or comparable ecommerce platforms
• Proven background in onsite optimisation and ecommerce operations
• Highly commercial and execution driven mindset
• Data driven, pragmatic, and outcome oriented
• Clear communicator who can align stakeholders and make decisions
• Fluent in English, another European language is a plus

Nice to have

• Experience working in international, multi market setups
• Experience managing agencies or freelancers
• Genuine interest in skincare, beauty, or consumer brands

What they offer

• Dynamic start up environment with passionate team
• Hybrid working arrangement
• Dog friendly office in Berlin's Prenzlauer Berg with free drinks and snacks
• Employee discounts on Yepoda products
• Urban Sports membership package
• Flat hierarchies and trust by default culture