Creative Strategist

As Creative Strategist, you will sit at the intersection of performance marketing and the creative team, translating data into the stories, hooks, and formats that drive Yepoda's paid social growth. Your focus is to turn day-to-day performance metrics into actionable creative direction, keeping design, content, and influencer teams aligned on what's winning and why, while building the testing roadmaps that keep the creative pipeline ahead of platform trends.

What you'll do

• Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team.
• Monitor day-to-day micro-metrics (thumb-stop ratios, 3-second hold rates, CTR) to rapidly diagnose asset performance and propose modular iterations.
• Act as the bridge between performance and creative by streamlining the asset request pipeline and managing the feedback loop between media buyers and designers.
• Supply the in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide their shoots.
• Proactively design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles.
• Define and map specific creative concepts and angles to targeted consumer personas for both evergreen (BAU) and seasonal campaigns.
• Own post-click/CRO alignment by auditing and advising on e-commerce landing pages to ensure the post-click experience matches the ad narrative.
• Present monthly reviews by synthesizing weekly learnings into macro-level creative presentations for stakeholders.

What you'll need

• 4+ years of experience in creative strategy or content strategy, ideally within a D2C or e-commerce brand and in touch with performance marketing.
• Proven experience optimizing paid social creative assets for Meta and/or TikTok, with a strong understanding of how platform algorithms use creative signals to define audience targeting.
• Comfortable working with performance data (thumb-stop ratios, hold rates, CTR) to diagnose what's working and translate it into new creative angles.
• Experience writing creative briefs, scripts, or storyboards for a design team; visual production skills (e.g. Canva) are a plus but not required.
• Strong cross-functional collaborator, comfortable aligning performance marketing, design, content, and influencer teams around a shared creative direction.
• Familiarity with workflow and creative analytics tools (e.g. Motion or similar).
• Fluent in English; Italian or French language is a plus.

What they offer

• Hybrid working with office in Berlin's Prenzlauer Berg, dog-friendly, free drinks and snacks.
• Responsibility from day 1 with room for professional growth and advancement.
• Employee discounts on Yepoda products.
• Monthly benefits budget to spend on what fits your lifestyle through Probonio app.
• Inclusive workplace with flat hierarchies and trust by default.