Senior User Acquisition Manager

Own the marketing budget for our games and partner with various teams to develop and execute a data-driven user acquisition and growth strategy. You will spend millions of dollars per month across multiple platforms in pursuit of Wooga's user acquisition goals, while continuously identifying opportunities to improve performance through testing, experimentation, and innovation.

What you'll do

• Take responsibility for allocating our marketing budget for your respective networks. Participate in high-level strategic discussions on growing our games and determining the size and allocation of our budgets.
• Develop and continuously evolve UA strategies through ongoing testing and experimentation. Proactively identify opportunities, formulate hypotheses, design tests, analyze results, and scale successful learnings across markets, platforms, and campaigns.
• Collaborate internally with the User Acquisition team as well as externally with the Playtika organization to share knowledge and drive best practices across teams.
• Strengthen our relationships with advertising partners, including Applovin, Google, and others.
• Partner closely with the Creative Production team to develop, test, and iterate on creative concepts, translating UA insights and performance data into new creative hypotheses and opportunities.
• Work closely with Product, Analytics, Ad Monetization and other teams to identify and test opportunities that can improve acquisition, conversion, retention, and overall growth.

What you'll need

• Relevant prior work experience in mobile games or apps (gaming experience is a big plus).
• A professional background in quantitative analysis.
• Up to date on current marketing trends, tools, and consumer behavior.
• You can juggle multiple projects simultaneously, and use data to figure out what's actually working.
• You bring your own ideas to the table, back them up with data, and know how to find consensus.
• Excellent written and spoken English.

What they offer

• Generous relocation package and home search support if needed.
• Significant education budget and extra days off for self-development.
• Yoga, mindfulness app, sports and transport subsidies.
• Hybrid work model: twice a week in office, three days flexible, plus 10 days per year to work from abroad.
• German language classes for you and your significant other.
• Purpose Day to donate your time to a worthy cause.