Director of Product, Consumer

As Director of Product for Self-Filing, you will own the core self-filing product lines for Taxfix and Steuerbot in Germany. You set the product vision, lead the strategy, and drive the quality of execution across a set of high-autonomy Builder teams, reporting directly to the Chief Product Officer.

What you'll do

• Own the product vision and roadmap, setting direction for self-filing in Germany and making trade-offs visible to builders, commercial partners, and leadership.
• Shape the two-brand strategy for how Taxfix and Steuerbot evolve: where they converge and where they stay distinct.
• Build the AI-native product, applying AI as a design lens to remove genuine cognitive load in the filing journey and reimagine filing from a once-a-year event into year-round optimization.
• Grow beyond filing into wealth creation, shaping and building relationships to adjacent financial services that deepen value for users.
• Be the definitive authority on the user through direct contact and user interviews, using instincts to kill bad ideas early and back good ones hard.
• Lead small, high-autonomy Builder teams who own the full loop from idea to production, setting the bar for craft and creating conditions where ambitious work and fast execution coexist.
• Prioritize ruthlessly in a competitive market, deciding what not to do as clearly as what to do.
• Push the team on experimentation, treating A/B tests and bandits as first-class metrics you own and drive relentlessly.

What you'll need

• Led product at a high-growth B2C consumer tech company and delivered results under real commercial pressure, owning a multi-team product area.
• Grown a major product line in a fiercely competitive market and know how to decide what not to do.
• Shipped AI products that changed user behaviour in production at scale.
• Led people and raised the bar; people who've worked with you got better.
• Built a product vision from scratch and got an organization to follow it because the argument was clear.
• Are genuinely AI-native and use AI daily in your own practice with workflows, coding assistants, and real product problems.
• Fluent in English and German, given the primary market and teams you'll lead.
• Believe experimentation is key to winning products; fluent in testing methods and treat experimentation velocity as a metric that matters.