Senior FP&A Manager - Marketing

Own the forward-looking financial plan for the top and mid funnel of n8n's commercial engine, helping Marketing leadership make sharper investment decisions across both PLG and SLG motions. You'll turn demand, funnel, and marketing investment decisions into an integrated financial view that leadership can act on.

What you'll do

• Drive n8n's annual planning and regular forecasting process for Marketing end to end, from top-down targets and cross-functional alignment through regional segmentation, budget ownership, and consolidation into the company plan.
• Partner with Marketing budget owners across demand generation, brand, community and DevRel, product marketing, and events to set budgets, forecast spend, and sharpen investment trade-offs.
• Own program spend with the same rigor as headcount, including agency and media contracts, event and sponsorship commitments, phasing, seasonality, and in-year reallocations.
• Model demand creation, signup and MQL volume, activation, qualified opportunity, conversion, and velocity with Marketing Ops and RevOps across both PLG and SLG motions.
• Translate funnel and channel levers into the demand assumptions behind n8n's integrated top-line model and quantify the financial impact and trade-offs of changing them.
• Establish a repeatable process for material marketing bets covering hypothesis, baseline, expected return, confidence range, leading indicators, scale-or-stop triggers, and post-investment review.
• Turn financial reporting and variance analysis into tangible insights and recommendations for Marketing leadership, executives, and board-level audiences when needed.

What you'll need

• 7+ years of experience in FP&A or strategic finance, ideally in a fast-paced technology or B2B SaaS environment.
• Led complex, multi-entity, multi-stakeholder annual planning, budgeting, and forecasting processes end to end.
• Deep demand-side finance partnering experience in either a self-serve/PLG funnel or an enterprise/SLG demand generation motion, plus a strong working understanding of the other.
• Fluent in CAC and CAC payback by channel and motion, blended versus paid CAC, CLV/CAC, pipeline attribution, funnel conversion, and velocity.
• Built and defended investment cases for brand, community, content, or similar spend that will never attribute cleanly to a closed deal.
• Build sophisticated, integrated financial models that remain robust as assumptions, scenarios, and operating inputs change.
• Translate complex analysis into clear recommendations and are comfortable presenting to Marketing leadership, executives, and board audiences when needed.
• Naturally use AI and automation platforms such as n8n to improve the quality, speed, and repeatability of your planning, reporting, and analysis.

Nice to have

• Deep experience across both product-led and sales-led demand motions rather than primarily one.
• Worked at a community-led, open-source, or developer-focused product company.
• Exposure to incrementality testing, holdout design, or marketing mix modeling.
• Experience with HubSpot or Marketo, GA4, attribution platforms, and Salesforce.
• Comfortable using SQL and building your own views in tools such as Looker, Metabase, or Hex.