Head of Growth Marketing and Lifecycle

Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion. Reporting to the VP of Marketing, you will join the Marketing Leadership Team to own the strategy and execution of our high-stakes demand engine, accountable for Sales Accepted Opportunities (SAOs), qualified pipeline, and customer expansion revenue.

What you'll do

• Architect the AI-augmented Growth Engine by building automated, scalable growth loops across the entire tech stack to supercharge efficiency, velocity, and ROI.
• Own the Revenue & Pipeline Mandate with full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline.
• Design Market-Focused GTM strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success.
• Master the Full Buyer Journey by bridging the gap between initial acquisition and customer expansion and building lifecycle programs that unlock upsell opportunities.
• Partner for GTM Excellence by collaborating closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
• Lead and Empower a High-Performance Team by mentoring and growing a team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.

What you'll need

• Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS.
• Proven track record owning pipeline or revenue outcomes, not just lead generation.
• Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
• Hands-on AI fluency and experience in successfully embedding AI tools and agents into marketing workflows.
• Deep understanding of modern growth metrics, attribution models, and experimentation frameworks.
• Experience managing multi-million marketing budgets.
• Leadership experience building and scaling high-performing growth teams.

What they offer

• Base salary €100,000–€150,000 per year plus pre-IPO equity package.
• 30 vacation days a year plus public holidays, with option to upgrade to 40 days; month-long paid sabbatical after 5 years.
• €2,000 yearly learning and development budget plus full access to Good Habitz platform.
• Fully sponsored Urban Sports Club M membership and Oliva mental health subscription including 1:1 therapy sessions.
• Hybrid work: 2 days per week in Berlin office (Tuesdays and Thursdays); work from anywhere up to 2 months per year.
• Sponsored lunch on office days and monthly team activities budget.