Creative & Paid Social Strategist

Own the creative engine behind paid social growth. Lead the research, briefing, testing, and iteration that drives performance on Meta, LinkedIn, and YouTube, thinking about every creative decision in terms of the business outcome it delivers. You'll be a rare blend of creative and technical: you have genuine taste, and you can execute.

What you'll do

• Develop the positioning, messaging, and creative angles that make HR and People leaders feel understood rather than marketed to.
• Translate product and platform experiences into concepts that stop the scroll and drive action.
• Own creative across static image, video/B-roll, and partnership/UGC ads. Lead concepting, briefing, and sign-off end to end.
• Write copy that anchors the work: hooks, scripts, on-screen text, and end cards across video and static formats.
• Recut and remix existing ads quickly to generate high-volume creative iterations, and cut/produce ads yourself when speed matters more than process.
• Run creator operations end to end: sourcing, contracting, and whitelisting for UGC and partnership creators.
• Independently own and operate paid social accounts day to day across Meta, LinkedIn, and YouTube, including campaign builds, audience setup, budget allocation, and QA.
• Make media buying and creative decisions through an ROI lens, tying output to cost per conversion and pipeline impact.

What you'll need

• 3+ years in a performance marketing or creative strategy role, with hands-on ownership of paid social creative and campaign management.
• A track record you can point to: you led a creative strategy that drove a measurable lift in conversions or sign-ups and moved cost per conversion in the right direction.
• Obsessed with the customer. You think about who you're talking to before you think about what you want to say.
• Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar).
• Comfort working with performance data (Meta/LinkedIn/YouTube Ads Manager, GA4 or equivalent) to inform creative decisions.
• Strong project management and communication skills. You can run multiple creative workflows and reviews at once without losing quality control.

Nice to have

• Experience running creator operations end-to-end (sourcing, briefing, contracting, whitelisting).
• Familiarity with AI creative tools (e.g., Midjourney, Higgsfield, AdCreative.ai, or similar).
• Working familiarity with paid search platforms (Google Ads, Microsoft Ads).

What they offer

• €2,000 yearly development budget and full access to the Good Habitz platform.
• €1,000 one-time work-from-home stipend.
• Competitive salary plus pre-IPO equity package.
• 30 vacation days a year plus public holidays, with option to upgrade to 40 days.
• Fully sponsored Urban Sports Club M membership and Oliva therapy subscription.
• 2 days per week in Berlin office (Tuesdays and Thursdays).