Content Lead

We're looking for a creative producer and storyteller who can find a story, figure out the angle, pick up a camera and make it. You'll develop the creative direction behind LAP's content, create recurring formats and produce content end to end across existing channels and whatever platform matters next.

What you'll do

• Build our presence on TikTok and Instagram from idea to published post, and become one of the faces of the brand along the way.
• Own our channels end to end: ideas, producing, posting.
• Turn our stores, people, products, openings, partnerships and the things that happen every day into content people actually want to watch.
• Spot trends early and make them feel like LAP, not like another brand copying TikTok.
• Grow our audience from where it is today into the millions.
• Develop creative direction, build formats and recurring ideas, not just one off content, and move fast enough to actually make them.
• Work closely with the founders, Growth, Brand and the rest of the team.
• Build the content playbook and eventually the team around it.

What you'll need

• You understand TikTok and Instagram almost instinctively.
• You have very strong opinions about what is good content.
• You've built an audience or grown an account before.
• You can go from idea to phone to published video without needing someone to hold your hand.
• You're comfortable on camera and don't take yourself too seriously.
• You move fast, figure things out and don't wait for perfect conditions.
• You speak fluent German and English and are based in Berlin.

Nice to have

• You're smart, curious and genuinely excited to understand how a business works.
• You care about performance, but know that not everything good can be measured in a spreadsheet.