Senior Brand Marketing Manager
AUTO1 Group
NEW
Seniority
Senior
Model
In-Office
Sector
Salary
Undisclosed
Contract
Full-Time
We are looking for a Senior Brand Marketing Manager who knows how to turn brand strategy into reality across markets, channels and every customer touchpoint. This is a hands-on brand operator role running activations, owning budgets and partners, solving implementation problems and making sure our brands show up consistently wherever customers meet them.
What you'll do
- Make the brand real everywhere — own implementation across partnerships, stores, signage, digital platforms and other customer touchpoints, from initial brief to final execution
- Own activations end to end — plan, localize, execute and evaluate partnerships, events, sponsorships and brand activations across our European markets
- Own the money behind the work — manage activation budgets, agencies, ambassadors and external partners; negotiate costs, challenge spend and know what business impact we get in return
- Turn global into locally relevant — work closely with our markets, understand local customer and cultural differences and make sure campaigns land without losing the strength of the global brand
- Keep the machine running — manage multiple projects, stakeholders, deadlines and risks at the same time, spot problems early and solve them before they slow execution down
- Raise the standard — protect brand consistency, challenge weak execution and turn learnings into better playbooks, processes and standards that scale across markets
What you'll need
- You understand brand marketing end to end — 5+ years of hands-on experience across brand implementation, activations, localization, partnerships and measurement
- You are an operator, not just a strategist — you enjoy getting into the details, solving problems yourself and taking projects from an idea on a slide to something customers actually experience
- You have owned meaningful budgets yourself — you can allocate spend, negotiate with partners, challenge costs and connect investment decisions to measurable impact
- You can run a lot at once — multiple markets, projects, agencies and stakeholders don't overwhelm you; you prioritize hard and keep execution moving
- You take ownership and move fast — you don't wait for perfect information or for someone else to take the lead; you identify what needs to happen and make it happen
- High standards, low ego — you challenge agencies, markets and senior stakeholders when needed, take feedback yourself and care more about the outcome than who had the idea
What they offer
- Real ownership from day one — activations, budgets, partners and implementation sit directly in your hands
- European scope — shape how our brands show up across markets, channels and customer touchpoints
- Work in a fast-moving, international environment with colleagues from 90+ nationalities
- Dedicated education budget for courses, conferences and professional development
- Flexible working hours, 30 days of vacation and a modern office in Berlin-Kreuzberg
- Employee discounts across brands including Flaconi, Bosch, Apple and Sky

