Growth Manager – Sales & CRM

As Growth Manager, you will be responsible for the entire digital customer journey – from the first interaction through purchase and repeat engagement. You will build and manage our funnels in HubSpot, convert prospects into paying customers and strengthen activation and retention.

What you'll do

• Build, manage and optimize B2C sales funnels in HubSpot – from first contact through purchase
• Set up and maintain pipelines, lifecycle stages, segments and automated workflows in HubSpot
• Develop sales processes for digital paid-content offerings such as subscriptions, pay-per-view formats and tickets
• Develop onboarding, activation and retention journeys across email, in-app and push channels
• Analyze and optimize key KPIs such as conversion rate, revenue, customer acquisition cost, average order value and retention
• Plan, implement and evaluate tests and experiments across the entire funnel
• Develop value propositions and customer journeys together with Marketing, Content and Product
• Provide transparent reporting on performance, learnings and next steps to the Chief Platform Officer

What you'll need

• At least five years of experience in growth, online sales, e-commerce, CRM or lifecycle marketing – ideally with paid content, subscriptions or ticketing
• Confident, hands-on and proven experience with HubSpot, including independently setting up funnels, pipelines and workflows
• A strong understanding of sales funnels, conversion optimization, segmentation and retention
• Experience designing and evaluating data-driven tests
• A hands-on mentality, initiative and a structured, data-driven approach to work
• Excellent written and spoken German and English

Nice to have

• A strong interest in sports, entertainment and immersive technologies
• Use of AI tools for analysis, automation and personalization with specific implemented use cases