VP Brand

As VP Brand, you own what KoRo stands for today and where the brand is heading next. You will shape long-term brand strategy and positioning as KoRo scales across markets and channels, bringing together brand, consumer understanding and commercial priorities.

What you'll do

• Own KoRo's long-term brand direction, positioning and philosophy, and ensure it is consistently applied across markets and touchpoints.
• Set measures for brand health and consumer engagement, and use data and insight to steer brand strategy and investment decisions.
• Build the consumer, market, competitor and cultural insight base that informs company decisions and identifies growth opportunities.
• Partner closely with the Creative Director to translate brand strategy and positioning into campaigns, products and customer experience.
• Work with the SVP Marketing to turn company goals into strong brand strategy and clear priorities across brand, product and marketing.
• Define the setup for the brand and creative function, lead and develop the brand, social media and PR team, and build necessary capability.

What you'll need

• Director-level experience owning the brand agenda for a consumer business at significant scale, ideally in food, FMCG, wellness, lifestyle or retail.
• Multi-market or international brand ownership experience.
• Deep understanding of how brand, product, marketing and customer experience work together with a track record of building brands that drive measurable growth.
• Exceptional consumer and cultural instinct with a track record of bold, memorable brand work that shifted perception in its category.
• Experience building, restructuring and scaling brand and creative teams, including leading experienced leaders.
• Strong communication and influence skills with excellent written and spoken English.

What they offer

• Flexible working hours, hybrid work, and 20 days of workation.
• 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days).
• Structured onboarding plan and dedicated development budget for personal and professional growth.
• Free snacks, barista coffee, 20% KoRo Online-Shop discount, fully funded BVG ticket, fitness membership subsidy, and company pension scheme.
• MacBook and fully equipped office setup with monitors and height-adjustable desks.