Lead Product Strategy

Lead strategic, global improvements in value-added products portfolio, focusing on premium offerings and recipe customization that leads to higher retention and improved monetization performance. Reporting to the Director of Product Strategy - Menu, you will work closely with Product Development Managers across global business units to expand customization capabilities, introduce new premium concepts, and increase basket sizes.

What you'll do

• Lead the value-added products roadmap, ensuring alignment with stakeholders across HelloFresh Group's meal kits business and driving monetization (AOV) performance
• Identify and implement mid-term multi-market customization opportunities based on commercial potential and consumer relevance, such as tailoring recipes to different dietary needs or enabling multi-ingredient customization at scale
• Build systems for efficient sharing and scaling of best-performing customization types across different business units
• Analyze the performance of existing customization types and create business cases and improvement plans to drive commercial growth
• Review existing portfolio and create a new strategy to reposition surcharge recipe portfolio that feels premium and customers engage with
• Develop hypotheses and testing frameworks to validate new premium concepts, pricing sensitivity, and menu composition changes
• Collaborate with Tech on upselling initiatives through improved UI, better discovery of value-added product portfolio, and cross-selling products

What you'll need

• Bachelor's degree with a strong academic record
• 5+ years of working experience in product management, analytics, and product development
• Analytical mindset: strong with numbers, analytical logic and rigor, with knowledge of experimentation methodologies and statistics
• Top notch collaboration and communication skills with strong people leadership
• Ability to work through tough problems with a rigorous and pragmatic approach
• Growth mindset and a "learning never stops" attitude

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme and Berlin relocation support
• Hybrid working model
• Annual learning & development budget, German language learning budget, and access to HelloFresh Academy
• Exclusive discounts on HelloFresh box and office meals
• Mental health support, transportation perks, 24/7 gym access, and working-parent-friendly benefits