Lead, Loyalty & Customer Lifecycle

As Lead, Loyalty & Customer Lifecycle, you own the strategy and end-to-end delivery of HelloFresh Group's loyalty program across global markets and brands. You decide how the program works, set the quarterly roadmap and OKRs, and own the CRM and lifecycle experience that runs across email, push and SMS.

What you'll do

• Architect and own the end-to-end loyalty program, from how it works (points, tiers, missions, rewards) to the financial models and business cases behind it.
• Define the reward economics and program roadmap, turning company strategy into quarterly OKRs and a clear path for how the program evolves.
• Lead multi-market rollouts, including legal compliance, customer communication and migration planning.
• Own the CRM strategy for the program, covering journey design, segmentation and multi-channel campaigns across email, push and SMS.
• Design lifecycle interventions tied to key milestones such as enrollment, points thresholds, redemption nudges and churn risk.
• Design and interpret A/B experiments for program variants, CRM campaigns and feature launches, then turn the results into decisions.
• Build and maintain financial models that quantify program cost, AOV impact and customer lifetime value, refining them as experiment data comes in.
• Act as the commercial partner to tech and product, owning the ad-hoc business work (scoping, analysis, requirements, trade-off calls) so delivery keeps moving.

What you'll need

• 5+ years of professional experience in a fast-paced environment, e.g. agency, tech scale-up, consulting, finance, or e-commerce.
• A track record in loyalty, CRM/Lifecycle Marketing, retention, or subscription business models, with a passion for designing excellent customer experiences.
• Very strong analytical and conceptual problem-solving skills, strategic thinking, and sound business acumen.
• Strong financial modeling skills and experience holding large models.
• Experience designing and measuring business and pricing strategies through experimentation (incl. A/B testing) in data-rich environments.
• Strong ownership mentality, with experience leading multiple parallel workstreams and prioritizing for highest impact.
• Outstanding communication skills and a proven ability to influence stakeholders at all levels, including senior management.

Nice to have

• Degree in marketing, business, statistics, or a STEM-related field.
• SQL or other querying languages.
• Hands-on experience with modern CRM, experimentation, and analytics tooling such as Iterable, SFMC, Statsig, Talon.One, Tableau, and Databricks.

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme and Berlin relocation support.
• Hybrid working model with exclusive discounts on HelloFresh boxes and office meals.
• Annual learning & development budget, German language learning budget, and access to HelloFresh Academy.
• Mental health support, 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options.
• Diverse global community of 90+ nationalities.