Senior Lifecycle & Retention Manager

Build the growth engine that turns new users into active, paying and retained customers — and move toward an AI-native, signal-driven system that decides what happens next on its own. You'll be one of the first to join the marketing lead in a lean marketing team, shaping how it operates as it scales.

What you'll do

• Build the CRM programmes and lifecycle journeys that drive adoption and conversion — from first tender discovery to paid conversion for subcontractors, and early product adoption to repeat tendering for construction companies.
• Together with the Marketing Lead, build an agentic, signal-driven system that turns behavioural data, call insights and enrichment signals into personalised next-best-action triggers.
• Experiment and measure with A/B tests and holdout groups, so decisions are based on incremental impact, not campaign output.
• Scale what works into a repeatable system, not one-off campaigns.
• Connect journeys with Sales and Customer Success, handing off to a human touch when that's more effective than automation.
• Use CRM as a lever for marketplace liquidity and orchestrate email, in-app, transactional comms and marketplace recommendations as one journey with Product.

What you'll need

• You've owned CRM, lifecycle, retention or growth programmes and can show the commercial impact they created — ideally in B2B SaaS or a two-sided business model.
• You've directly influenced conversion, activation or retention metrics and are confident with data and experimentation.
• You're genuinely AI-native: proven experience building AI-driven automation or agentic CRM systems, not just using AI to write copy faster.
• You write and run SQL queries independently.
• You go from data → insight → idea → implementation → result without needing someone else to define every step.
• You work effectively across Product, Sales, Customer Success and Engineering, and care more about measurable business impact than campaign output.
• Fluent in written and spoken German and English.

Nice to have

• Hands-on experience with ActiveCampaign and Salesforce (or comparable CRM tools).

What they offer

• Real ownership of lifecycle and CRM with plenty of space to make an impact.
• Salary above market average, permanent contract in a stable, well-funded company.
• Fully remote or from office in Berlin Kreuzberg, flexible hours.
• New MacBook Pro.
• Open feedback culture with regular 1:1s and development conversations.