Marketing Manager - LATAM
AMBOSS
NEW
Seniority
Midweight
Model
Hybrid
Sector
Salary
Undisclosed
Contract
Full-Time
As the Marketing Manager for LATAM, you will own the development and execution of localized, culturally relevant marketing strategies to grow market share and revenue across Spanish-speaking markets. You will work cross-functionally with global teams while adapting initiatives to local market nuances, language differences, and region-specific behaviors.
What you'll do
- Develop a strong understanding of LATAM markets, including local exam systems, education structures, and differences between students and physicians
- Adapt global messaging to local cultural and linguistic contexts, ensuring the messaging is relevant for regional needs and behaviors
- Plan and execute multichannel campaigns across CRM, Paid Social, SEM, SEO, and organic social, leveraging relevant channels in the region
- Monitor and optimize campaigns, using data to drive continuous improvement across acquisition, activation, and retention funnels
- Own end-to-end project management and collaborate cross-functionally with global teams, ensuring alignment and building scalable best practices across LATAM
What you'll need
- Fluent English and Spanish. Portuguese is a plus
- 3+ years of experience in digital marketing from SaaS or B2C in Latin America
- Strong understanding of multichannel marketing (CRM, Paid Social, SEM, SEO, Social Media), including region-specific channel dynamics
- Experience developing and implementing marketing strategies, including positioning, value propositions, and localized messaging
- Analytical mindset with the ability to work with limited data to design and execute impactful marketing initiatives
- Comfortable in being strategic and operational and driven to get things done in a fast-paced environment
What they offer
- 30 paid vacation days, AMBOSS holiday, personal purpose day
- Daily healthy breakfast and lunch by in-house chef in Berlin HQ
- Urban Sports Club membership and Fitbit Versa 3
- Work remotely from office spaces in Cologne, Sardinia, Cape Town
- AMBOSS daycare and Deutschland Ticket