Trade Marketing Manager

As Trade Marketing Manager, you will be responsible for developing and executing strategies that promote Yepoda within the retail and B2B environment, with a strong focus on Sephora. Your role is to ensure strong brand visibility, commercial performance, and consistent execution across all retailer touchpoints.

What you'll do

• Own and drive trade marketing strategy with a strong focus on Sephora across Europe
• Develop and execute launch plans, retail activations, and promotional strategies that ensure standout presence in store and online
• Work closely with Key Account Managers to develop and implement retailer specific campaigns and activation plans
• Partner with our in house Creative team on in store displays, VM guidelines, POS materials, and retail storytelling
• Ensure consistent and compelling brand messaging across all retail touchpoints
• Support sell in and sell through by equipping sales teams with tools, materials, and commercial arguments
• Conduct market and competitor analysis to identify opportunities for growth and differentiation
• Track, report, and optimise trade marketing performance, ensuring strong ROI and alignment with commercial KPIs

What you'll need

• Proven experience working with Sephora in Europe in a trade marketing, retail marketing, or brand activation capacity
• Strong understanding of Sephora's retail model, activation mechanics, VM requirements, promotional calendar, and commercial KPIs
• Background in trade marketing, brand management, or retail marketing within beauty or lifestyle brands
• Experience managing retailer relationships and close collaboration with Key Account Managers and sales teams
• Strong organisational and project management skills with the ability to manage multiple retail timelines simultaneously
• Excellent communication and stakeholder management skills
• Fluent in English; French is a strong plus

Nice to have

• Experience with Sephora US
• Additional languages beyond English and French

What they offer

• Dynamic start-up environment with opportunity to take on responsibility from day 1
• Hybrid working arrangement
• Dog-friendly office in Berlin's Prenzlauer Berg with free drinks and snacks
• Employee discounts on Yepoda products
• Urban Sports membership package