Senior CRM Specialist

As a Senior CRM Specialist, Engagement and Retention, you will play a pivotal role in shaping and executing CRM strategies, with a focus on a balanced mix of 50% operational tasks and 50% strategic initiatives. Your expertise will be essential in optimising CRM engagement and retention efforts to align with the company's overarching goals and objectives.

What you'll do

• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with the customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns.
• Champion adherence to established processes to maximise campaign efficiency and operational excellence.
• Conceptualise, set up, and maintain automated communication workflows that support the achievement of CRM key performance indicators.
• Utilise A/B testing methodologies to optimise campaign performance.
• Own and report on the development of your KPI's.
• Collaborate with the CRM team to conceptualise and plan new strategic campaigns that align with the company's overarching goals.
• Apply data-driven insights to ensure targeted messaging and the achievement of strategic objectives.

What you'll need

• Bachelor's degree in Marketing, Business, or a related field (or equivalent work experience).
• 3+ years of experience in CRM roles.
• Proven track record in CRM campaign execution and optimisation at a senior level.
• Strong technical skills, including HTML, SQL and A/B testing.
• Proficiency in CRM tools to drive effective campaigns.
• Data-driven mindset with the ability to analyse and interpret campaign performance data.
• Excellent communication and collaboration skills to lead cross-functional teams effectively.
• Creative problem-solving ability combined with a strategic mindset to drive innovation in CRM initiatives.

Nice to have

• Braze experience.
• Experience with reactivation programs.

What they offer

• Competitive personal development budget, work from home budget, and fitness & wellness memberships.
• Premium N26 bank account subscription and access for friends and family.
• Additional day of annual leave for each year of service.
• High degree of autonomy and access to cutting edge technologies.
• Relocation package with visa support for those who need it.