Sr. Performance Marketing Manager

About the role

As a Senior Performance Marketing Manager at Grover, you will own and elevate the performance marketing strategy and execution across paid media channels. You will collaborate with cross-functional teams to drive acquisition, activation, and retention through innovative, data-driven campaigns, with a particular focus on Google Ads and Paid Social Media.

What you'll do

• Take charge of Google Ads (Search, Display, YouTube, Shopping) and Meta campaigns, optimizing for both web and app performance.
• Develop, test, and iterate data-driven strategies to improve effectiveness and efficiency.
• Manage cross-channel budgets, balancing spending efficiency with campaign impact and scalability.
• Partner with BI, Risk and Purchasing to leverage insights for continuous portfolio, audience and performance improvements.
• Collaborate with external partners, such as marketing platforms, feed management, agencies and managed services to expand campaign capabilities and drive innovation.
• Work alongside brand, product, and category teams to ensure cohesive marketing efforts and to enhance conversion rates along the funnel.
• Stay up-to-date on emerging features in Google Ads, Paid Social platforms, and other performance marketing tools to ensure best practices and state-of-the-art campaign management.

What you'll need

• 5+ years of hands-on performance marketing experience with a strong track record of optimizing large-scale accounts in fast-paced, agile environments.
• Deep knowledge of the full Google Ads funnel (Search, YT, DemandGen, Shopping, Pmax, App).
• A strong data-driven mindset with familiarity in conversion tracking, attribution models, and tools like Tableau, Amplitude, and Appsflyer.
• Ability to act as a cross-functional facilitator between analytical and creative teams.
• Fluency in English and C2-Native German skills are a must for this position.

Nice to have

• Experience in B2C subscription-based and/or e-commerce industries and knowledge of App Install campaigns.

What they offer

• BVG monthly discount to drive you everywhere in Berlin
• Mental health support with Nilohealth
• Physical health support with Urban Sports Club
• Annual learning budget of 750€
• 15 remote business days to work abroad
• Exclusive Grover Tech discount for you & your loved ones