Performance Marketing Manager - Maternity Cover

Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets. Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits.

What you'll do

• Plan, execute, and continuously optimise performance marketing campaigns across Paid Search (Google Ads) and Paid Social (Meta, TikTok) to hit revenue and ROAS targets
• Act as the primary owner for platform account managers (Google and Meta reps), driving beta access, strategic support, and account audits
• Actively manage and reallocate monthly performance budgets dynamically across channels to capture demand efficiently
• Manage product feed architecture using tools like Channable to ensure clean product data mapping across Google Shopping, Meta Catalogs, and TikTok
• Monitor daily account health, leverage GA4 to analyse user journeys, and partner with internal data and tech leads to maintain robust tracking and attribution integrity
• Collaborate with the creative team to brief high-converting ad formats, especially UGC and video concepts for TikTok and Meta, and scale winning assets based on creative testing frameworks

What you'll need

• 2 to 3 years of hands-on performance marketing experience in D2C ecommerce, beauty, lifestyle, or skincare experience is a major plus
• Proven experience in Paid Search (Google Search, Shopping, PMax) alongside Paid Social (Meta Ads Manager and/or TikTok Ads Manager)
• Comfortable translating raw metrics (CAC, LTV, ROAS, conversion rates) into actionable optimisation steps and strategic suggestions
• A self-starter capable of taking immediate ownership of existing workflows and hitting the ground running in a fast-paced D2C environment

Nice to have

• Hands-on experience with feed management platforms such as Channable and web analytics tools (GA4, GTM)
• Experience with additional channels (Pinterest, Amazon, Affiliate networks) or familiarity with server-side tracking (CAPI) setups

What they offer

• Dynamic start-up environment surrounded by a passionate and dedicated team
• Take on responsibility from day 1, with room for professional growth and advancement
• Dog-friendly office in Berlin's Prenzlauer Berg with free drinks and snacks
• Hybrid working arrangement
• Employee discounts on Yepoda products
• Urban Sports membership package