CRM Manager – Investment & Pension Products

The CRM team drives marketing communications to connect with existing customers and engage interested prospects across multiple channels. You'll develop, execute and refine customer communications across different markets and products, combining creativity, precision, and insight to deliver exceptional customer experiences at every touchpoint.

What you'll do

• Own the CRM strategy for investment products: Develop, implement, and analyze campaigns that drive growth and engagement.
• Scale our cross-sell strategy: Take full ownership of the savings-to-investment cross-sell ratio, continuously testing and innovating to drive conversion.
• Lead international expansion: Spearhead CRM efforts as we scale investment products beyond Germany into the Netherlands, Ireland, and Spain.
• Partner for impact: Work directly with the Investment Products team to synthesize complex financial topics (pensions, tax) into consumer-friendly marketing.
• Elevate customer touchpoints: Create and optimize communications across email, mobile, web, and direct mail.
• Drive data-led innovation: Translate performance insights into actionable patterns, leveraging AI and behavioral data to refine our approach.

What you'll need

• A passion for and strong knowledge of investment products (pensions, ETFs, tax implications).
• 3+ years of professional CRM experience.
• C2-level proficiency in English and German is mandatory due to the rigorous communication standards of the investment product team.
• Expert command of CRM channels (email/push/weblayer) including automation, segmentation, and KPI reporting.
• A natural drive for quality and a collaborative mindset that supports team goals.
• A creative thinker who is also comfortable digging into data to understand performance, discover patterns and find new audience segments.

Nice to have

• Prior experience in the financial sector, specifically with investment-focused CRM.
• Proficiency with Bloomreach or Looker.
• Experience managing CRM strategies across multiple European markets.
• Dutch or Spanish language skills.
• Background in cross-selling strategies and Print Direct Marketing.

What they offer

• Employee Development Budget of €2,000 and four full training days per year.
• Flexible working hours, home office and 30 vacation days.
• Company pension scheme (Betriebliche Altersvorsorge) with 20% support.
• Urban Sports Club membership subsidized with €20+ per month.
• Deutschland Ticket subsidized with €25 per month.
• Relocation support available.