Product Growth Manager

Build Nelly's Growth function from scratch, owning the full journey from sign-up to habit across software, AI, and fintech surfaces with direct impact on NRR.

What you'll do

• Translate Nelly's company vision into specific, prioritized bets across acquisition, activation, and monetisation, informed by data, experimentation, and customer behavior
• Own the end-to-end user journey: from partial sign-up through setup, first value, and habit formation - across Nelly's software, AI, and fintech products, and continuously sharpen each stage
• Build platform-level growth capabilities that compound across surfaces, not features that live in one place
• Design and run a rigorous experimentation and measurement program. Form hypotheses, define metrics, ship A/B tests at high velocity, learn fast, and ship what moves the numbers
• Collaborate deeply with Design, Engineering, Marketing, and Product Leadership on both strategy and execution
• Inform pricing, packaging, and self-serve strategy in partnership with GTM and finance leadership

What you'll need

• Shipped exceptional B2B/prosumer growth products in high-velocity environments
• 3+ years in product management with hands-on PLG (and ideally PLS) experience
• High agency and high learning velocity: you run a high volume of hypothesis-driven bets, move fast in ambiguity, and are comfortable building from zero
• Strong analytical skills and data mindset around A/B testing, optimization, and defining growth metrics
• Passion for AI technology and its potential to reshape product-led growth
• Excellent cross-functional collaboration across Engineering, Design, Marketing, Sales, and Customer Success

Nice to have

• German or Italian proficiency
• Experience growing products for SMB customers in less-digital European verticals (healthcare, construction, legal, architecture, or similar)
• Experience with self-serve, freemium, or PQL-driven growth motions
• Experience with high-growth SaaS products using usage or outcome-based pricing, where you owned strategies to drive NRR growth

What they offer

• BVG ticket or Swapfiets membership
• Urban Sports membership
• Top of the line working equipment
• Flexible hours and hybrid setup in Berlin
• Up to 4 weeks of workation
• Dog-friendly office with snacks and cold drinks