Top of Funnel Tooling Product Owner

This role owns Moss's top of funnel tooling stack: HubSpot, the Salesforce lead and campaign layer, and Attention. You will diagnose where lead routing and attribution break down, then rebuild it into something best in class, including AI driven routing and dynamic nurture.

What you'll do

• Own and administer the marketing automation stack, currently HubSpot, to support campaign management and email marketing as the backbone of Moss's top of funnel motion
• Design and maintain the tooling that supports the handoff between multi-channel lead flows across marketing, product and sales into Salesforce, including tools such as Sweep, Calendly and n8n, to ensure the critical lead infrastructure supports the SLAs that BDR and SDR teams work to
• Administer Salesforce's Lead, Contact and campaign influence layer, diagnosing and fixing gaps in the current routing setup
• Partner with Growth, BDR, SDR and Partnerships to translate their requirements into system changes, working closely with the Head of GTM Automation's team
• Run sales productivity tooling such as Attention, including onboarding and offboarding commercial users
• Monitor system performance, resolve bugs and ship fixes in partnership with engineering
• Act as the internal and vendor facing subject matter expert for top of funnel tooling, experimenting to keep the stack best in class

What you'll need

• 4+ years' experience administering a marketing automation platform (HubSpot or equivalent) and Salesforce, including lead routing and lifecycle management, in a B2B SaaS context
• Salesforce Certified Administrator
• Experience with AI productivity tooling such as n8n and Attention
• Fluent English (native or C2)
• Takes time to understand the problem with business stakeholders before proposing a solution
• Delivers change consistently, with a track record of measurable impact rather than one-off wins
• Comfortable diagnosing messy, undocumented systems and defining the target state yourself, rather than working from a pre-defined spec

Nice to have

• Experience with lead routing or lifecycle management tooling such as LeanData, RingLead or Chili Piper
• Experience working with APIs and engineering teams
• Designs and builds AI-powered workflows or tools in production, with clear evidence of real-world usage and impact

What they offer

• Top-of-market compensation package, including equity
• 20 days "work from abroad"
• 600EUR/GBP Learning & Development Budget
• Local benefits and vibrant offices with weekly breakfasts and Friday demos