Staff Product Designer, Consumer UX

HelloFresh Group is building the next generation of consumer experiences across its portfolio. This is a Staff-level individual contributor role for a designer who is a recognized expert in UX strategy, systems thinking, and craft mastery. Your leverage comes from craft mastery, systems leadership, and cross-functional influence, not line management.

What you'll do

• Lead design from concept to execution and own the full experience across consumer touchpoints, delivering holistic experience narratives through strong UX strategy and holding the quality bar for your alliance.
• Architecture intuitive experiences within real technical constraints. Design modular systems that improve efficiency and resolve design debt, creating sustainable, long-term solutions.
• Shape product strategy by combining AI analysis with human intuition to develop directions, translate insights into compelling narratives, and link design decisions to business and customer needs.
• Deeply understand the problem space and drive comprehensive data synthesis, deriving insights that shape discovery and execution. Establish AI-assisted synthesis practices that move the team from data to insight faster.
• Push what's possible with AI — using it for complex, multi-step problems and designing AI-native features that feel helpful and earn user trust.
• Make confident decisions with product leads, engineers, and other stakeholders. Advocate clearly for the right outcome and guide teams through trade-offs that balance technical constraints with UX innovation.

What you'll need

• Typically 8+ years in product design with a proven track record of delivering high-quality consumer products end-to-end.
• Master-level visual and interaction design with deep command of hierarchy, motion, micro-interaction, and animation.
• Proven ability to design modular, scalable systems and deliver coherent experience narratives across flows, brands, and touchpoints.
• Experience bridging beyond pure design — shaping product strategy with PMs and driving research and synthesis with researchers.
• Fluent, daily use of AI across the design workflow with tools like Figma AI, Claude, and Claude Code.
• High agency, exceptional communication skills, and ability to raise the craft bar around you through influence.

What they offer

• Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.
• Immerse yourself in a diverse global community of 90+ nationalities.