Senior Lifecycle Marketing Manager

For the global Customer Engagement team in Berlin, this role owns the lifecycle strategy for one of core topics: AOV, merchandising, partnerships & retail media, or unpausing. You'll be a critical link between strategy and execution, partnering closely with CRM, Product Marketing, Physical Product, Tech and local marketing teams to design, brief and scale programs that keep customers engaged with their subscription.

What you'll do

• Own the lifecycle strategy deployment for your topic area and translate it into programs and campaigns that keep customers engaged with their subscription
• Partner with Product Marketing, Physical Product and Tech to spot opportunities that improve the customer experience and support your topic's goals
• Brief campaigns end-to-end to CRM Operations and Creative teams, ensuring messaging, targeting and execution meet lifecycle and brand standards
• Work with local market teams across 30 markets to adapt and roll out global strategy, balancing consistency with local relevance
• Use data to test, measure and continuously optimize campaign performance
• Track and report on the health of your topic area, flagging risks and opportunities to the wider Customer Engagement team

What you'll need

• Strong commercial acumen — experience operating in a highly commercial function with the ability to bridge lifecycle marketing thinking with commercial opportunities
• 3+ years' experience in CRM, lifecycle marketing, product marketing or similar role, ideally in subscription, e-commerce or FMCG environment
• Strong project management skills with experience briefing and managing cross-functional stakeholders
• An analytical mindset — comfortable using data to inform decisions and optimize campaigns
• Ability to manage multiple priorities independently across global and local stakeholders
• Fluent in English; notions of German, French, Dutch, Swedish, Norwegian or Danish is a plus
• Bachelor's degree in Marketing, Business or a related field

What they offer

• Competitive compensation package with HelloFresh-subsidized Pension Scheme and Berlin relocation support
• Hybrid working model
• Exclusive discounts on HelloFresh boxes and office meals
• Annual learning & development budget and German language learning budget
• Mental health support, 24/7 gym access, and working-parent-friendly benefits