Head of Paid Social

Head of Paid Social to own the strategy and full stack of activities on Meta as a core growth engine for GetYourGuide. You will lead bidding, audience strategy, measurement, tracking, and AI-powered automation, and partner with Creative, Product, Measurement, and beyond to grow the channel 10x.

What you'll do

• Own the paid social strategy on Meta and lead the full stack of activities, including bidding, the complete user journey on Meta, tracking, and measurement. Set iROAS, ROAS, and spend targets for the channel.
• Develop advanced bidding and budget allocation strategies on Meta, and stay ahead of automation and platform innovations.
• Bring AI and MCP fluency into the paid social workflow, and automate reporting, audience research, and campaign QA.
• Move measurement beyond attribution through triangulation, validating channel contribution across incrementality testing and platform-side signals to inform budget decisions. Own the tracking setup that underpins it, including pixel and CAPI implementation and data quality.
• Partner with Creative, Product, Measurement, and beyond, and collaborate with colleagues who own other paid social channels, to grow Meta in line with the latest platform, measurement, and AI innovations.

What you'll need

• 6+ years of hands-on paid social experience with a proven track record of scaling Meta 10x or more while maintaining or improving efficiency.
• Deep, hands-on expertise across the full stack of Meta activities: campaign structure, bidding, the full user journey on Meta, catalog/feed, pixel/CAPI, tracking, and creative testing.
• Fluency with Meta Ads Manager, Smartly.io, and creative automation platforms.
• Working knowledge of AI and MCPs applied to marketing workflows, including agentic automations and connecting LLMs to ad platforms, analytics, and creative tooling.
• Deep expertise in measurement triangulation across incrementality testing and attribution, and in the tracking setup (pixel, CAPI, server-side) that supports it.
• Advanced analytical skills; comfortable with SQL and analytics platforms (Google Analytics, data visualization tools).
• Strong stakeholder management and communication skills; able to influence senior leadership.
• Based in or willing to relocate to Berlin. Hybrid model with 3+ days per week in office.

What they offer

• Annual personal growth budget and mentorship programs for continuous learning and development
• Virtual stock options make you an integral part of the company's success
• Company Pension Scheme
• Work from anywhere in the world for 30 days per year
• Monthly transportation and fitness budget
• Health and wellness benefits