Senior Performance Marketing Manager

Own paid growth strategy for DACH & FR with a medium to high 7-digit annual media budget, around 70% on Meta. You'll be measured by blended ROAS and net-new revenue, driving data-powered growth and unlocking new audiences for femtasy's 1.8 million users.

What you'll do

• Own and evolve paid growth strategy for DACH & FR with a clear focus on Meta and a medium to high 7-digit annual media budget – including budget planning and forecasting.
• Own the health and performance impact of tracking set-up (Pixel + CAPI, Enhanced Conversions, TikTok API): diagnose issues, specify fixes with clear acceptance criteria, and partner with Data & Engineering to implement.
• Lead structured experimentation and continuous optimisation across the full user journey, improving key KPIs through data-driven decisions.
• Translate performance insights into clear creative direction and actively fuel a high-velocity creative learning loop with the in-house creative team.
• Explore and validate new paid growth opportunities to diversify beyond Meta, while proactively managing performance risk.
• Partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact.
• Act as a senior sparring partner and mentor for the other performance marketing manager.

What you'll need

• 5+ years in performance marketing with deep expertise in paid social, particularly Meta.
• Experience with subscription business models.
• Strong focus on sales campaigns, measured on revenue and ROAS.
• Personally managed monthly budgets of €700k+ – ideally €1M+.
• Joined a consumer brand during its growth phase and helped scale it.
• Hands-on experience implementing or adapting CAPI/Pixel tracking set-ups.
• Addressed attribution and incrementality challenges in practice.
• Deep technical and analytical understanding, and communication skills to work tightly with tech, data and creative teams.

Nice to have

• Experience in a regulated industry (health, finance, dating).
• Experience scaling TikTok and/or Google/YouTube alongside Meta.
• Drafted and scaled a multi-channel performance strategy.
• Automated campaign management or reporting.
• German or Spanish.

What they offer

• 26 holidays + unlimited recharging time.
• Remote (CET ±2h within Europe, ideally Germany or Spain) or Berlin with two office days.
• Learning & development budgets, team learning sessions, and access to professional business coaches.
• Urban Sports membership, mobility and retirement plans, snacks & lunches.
• Team offsites every 4 months to collaborate and connect.