CRM Marketing Manager - US Physicians

About the role

As CRM Marketing Manager for US Physicians, you'll play a key role in driving engagement, retention, and growth by building and scaling impactful lifecycle marketing strategies. You'll own the end-to-end strategy, implementation, and continuous optimization of multi-channel lifecycle journeys within Braze.

What you'll do

• Own the end-to-end strategy, implementation, and continuous optimization of multi-channel lifecycle journeys (Email, Push, In-App) within Braze.
• Act as the single point of contact to internal stakeholders, translating high-level business goals into actionable CRM workflows that drive conversion and retention.
• Own the reporting suite for CRM performance, analyzing LTV, ROI, and incremental lift to provide actionable insights to the leadership team.
• Spearhead the expansion of the communication ecosystem by integrating and scaling new channels (e.g., Push, SMS).
• Innovate in the AI and Automation space to create applications and solutions for the team and the market.

What you'll need

• Experience in the multichannel CRM environment (mobile/email/web).
• A growth mindset to create campaigns that can move the needle and increase market share.
• Knowledge of marketing automation software (e.g. Braze, Hubspot) and experience with data visualization tools such as Looker.
• Experience with HTML, CSS and javascript-type languages like AMPscript.
• Affinity and interest to try new technologies.

What they offer

• 30 paid vacation days, AMBOSS holiday, personal purpose day and more
• Daily healthy breakfast and lunch by in-house chef at Berlin HQ, AMBOSS daycare, option to work remotely from other office spaces
• Urban Sports Club, Fitbit Versa 3, Deutschland Ticket