Head of Marketing / Marketing Lead

About the role

Own telli's entire marketing engine - strategy, budget, and execution. As the backbone of our marketing you make sure to translate what we are building into a clear marketing strategy that generates demand and delivers pipeline.

What you'll do

• Own the function end-to-end. Full strategic and operational responsibility for marketing and the entire budget
• Be the person who turns a technical product into language the market remembers. Work closely with founders, growth, and product to shape how telli shows up, on the website, in campaigns, in the press, in content that actually converts.
• Define strategy, priorities, and KPIs across every channel
• Build a repeatable, AI-automation-first marketing motion. Constantly find and prove new channels. Own the inbound engine across organic and paid.
• Plan and execute go-to-market for new segments and markets (UK/US expansion ahead)
• Operate directly until bottlenecks emerge, then scale through high-quality hiring. Build, lead, and manage the marketing team you'll grow into.

What you'll need

• 4+ years in growth or performance marketing, with a real track record of owning the function (managing a meaningful budget), ideally as an early marketing hire who built it, or running marketing at an early-stage company.
• You're data driven and make decisions based on experiments and numbers, not gut feeling
• You can build and lead a team while staying hands-on. High standards on speed, quality, and ownership.
• You have a strong sense for positioning and storytelling, you turn technical products into narratives people remember
• You use AI and automation aggressively and never do manually what can be automated
• You're a strong communicator in both English and German
• You want to work on site 5 days a week in Berlin

Nice to have

• You've built your own business, project, or side hustle before

What they offer

• Above-market pay & equity
• Access to any (AI) tool that makes you more productive
• Gym subscription (Urban Sports)
• Free dinner in the office
• Regular off-sites with the team