GTM AI Engineer

About the role

This newly created role joins Moonfare's AI & Transformation team as part of the GTM Engineering function. You will be responsible for building and scaling Moonfare's commercial systems and processes, automating 1-2 processes per quarter across lead generation, scoring, routing, and outreach.

What you'll do

• Build and maintain automation in HubSpot (workflows, lead routing, lifecycle management)
• Define and own the architecture of Moonfare's AI-driven GTM engine, setting the standards for how automation and AI are built, evaluated, and scaled across commercial teams
• Design and implement lead scoring models (rules-based + AI-assisted)
• Manage HubSpot connectors to Claude and other tools
• Improve data, lead generation, and enrichment processes (within compliant sources)
• Turn manual GTM processes into scalable agentic processes
• Continuously build and implement AI-driven automation use cases across GTM engineering and commercial teams, from idea to production

What you'll need

• Extensive track record working with HubSpot
• Strong understanding of CRM architecture and data models
• Experience with complex workflows and automation
• Hands-on use of LLMs (e.g. Claude) in production workflows via tools like n8n, APIs, or similar automation frameworks
• Experience applying AI to lead scoring, prioritization, personalization, data classification, enrichment
• Familiarity with APIs and integrations
• Passion to coach others on AI and multiply the knowledge

What they offer

• Individual growth budget of €1,500 or 2% of your base salary (whichever is higher)
• Company pension scheme with 20% employer contribution
• 25 vacation days, plus one additional day for each year of tenure, up to a maximum of 30 days
• Free lunch daily in Berlin office with varied menu options
• Subsidised Deutschland job ticket for public transport
• Subsidised Urban Sports Club membership