Creative & Paid Social Strategist - German-speaking

Own the creative engine behind paid social growth across Meta, LinkedIn, and YouTube. You'll lead research, briefing, testing, and iteration that drives performance, thinking about every creative decision in terms of business outcome. You'll be a rare blend of creative and technical: you have genuine taste and can execute, whether that's writing the hook, briefing the edit, or cutting the ad yourself.

What you'll do

• Develop positioning, messaging, and creative angles that make HR and People leaders feel understood rather than marketed to.
• Own creative across static image, video/B-roll, and partnership/UGC ads. Lead concepting, briefing, and sign-off end to end.
• Write copy that anchors the work: hooks, scripts, on-screen text, static copy, and end cards across video and static formats.
• Recut and remix existing ads quickly to generate high-volume creative iterations, and cut/produce ads yourself when speed matters.
• Run creator operations end to end: sourcing, contracting, and whitelisting for UGC and partnership creators.
• Independently own and operate paid social accounts day to day across Meta, LinkedIn, and YouTube. This includes campaign builds, audience/targeting setup, budget allocation, bid strategy, and QA.
• Make media buying and creative decisions through an ROI lens, tying output to cost per conversion and pipeline impact.
• Collaborate closely with Growth, Product Marketing, and Design to keep creative aligned with broader campaign strategy.

What you'll need

• 3+ years in a performance marketing or creative strategy role, with hands-on ownership of paid social creative and campaign management.
• A track record of leading creative strategy that drove measurable lift in conversions or sign-ups and moved cost per conversion in the right direction.
• Hands-on experience editing video (Premiere, CapCut, DaVinci Resolve, or similar).
• Comfort working with performance data (Meta/LinkedIn/YouTube Ads Manager, GA4 or equivalent) to inform creative decisions.
• Strong project management and communication skills to run multiple creative workflows at once.
• Working familiarity with paid search platforms (Google Ads, Microsoft Ads).

Nice to have

• Experience running creator operations end-to-end (sourcing, briefing, contracting, whitelisting).
• Familiarity with AI creative tools (e.g., Midjourney, Higgsfield, AdCreative.ai, or similar).
• Experience with creative analytics platforms (e.g. Motion).

What they offer

• Competitive salary plus pre-IPO equity package.
• 30 vacation days a year plus public holidays, with option to upgrade to 40 days; month-long paid sabbatical after 5 years.
• €2,000 yearly development budget and full access to Good Habitz platform.
• Urban Sports Club M membership and Oliva mental health subscription with 1:1 therapy sessions.
• €1,000 work-from-home stipend and up to 2 months per year working from anywhere.
• Hybrid work in Berlin (2 days/week); sponsored lunch Tuesdays and Thursdays.